Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...

Forbes contributors publish independent expert analyses and insights. Michael Harley is a noted automotive industry expert and analyst. A recent study by iSeeCars.com reveals that the color of your ...

Despite car companies finally starting to offer more interesting colors on mainstream and niche cars alike — Cadillac currently has two different oranges on the Escalade IQ, for instance — most ...

Skoda fans voted online to add the vibrant Dragon Skin, which will be available on the Octavia, to the brand's palette ...

You know what's so great about paint? There's no rules. They have laws restricting nearly everything else you do to your car: how low you lower it, how high you raise it, how fast you drive it, how ...

White continues to be the leading car color choice globally according to research by paint supplier BASF. The study says over 50 percent of non-commercial vehicles produced in 2022 wore achromatic ...