People

Woman Goes Viral on TikTok for Her 'Caveman' Skincare Method. Here's Why She Doesn't Wash Her Face (Exclusive)

After drawing concern over her appearance, TikToker Tia Zakher opens up to PEOPLE about her skin's journey Tia Zakher A TikToker named Tia Zakher has gone viral for committing to what is dubbed the ...
Yahoo

Can the minimalist ‘caveman method’ save your skin — or destroy it? Docs weigh in on viral trend

The latest skincare trend sweeping social media is a bit … primitive. The “caveman method” has gone viral after TikTokker Tia Zakher revealed she’s spent more than six weeks not using any products — ...
USA Today

The 'caveman method': Woman's skincare routine is dividing the internet, raising eyebrows

Tia Zakher says she stopped washing her face more than a month ago. No cleansers, exfoliants or serums − not even water. "I've been obsessing and hyper-fixating on it (my face) for so much and trying ...
The New York Times

Her ‘Caveman’ Skin Care Routine Has Skeptics, but She Says It’s Real

Tia Zakher’s videos about not washing her face drew millions of views, numerous questions and some legitimate concern. She insists she’s fine. By Alisha Haridasani Gupta Tia Zakher, a 22-year-old ...
Vogue

The Allure—and Pitfalls—of a ‘Caveman’ Skin-Care Routine

While the phrase caveman skin care may feel like an oxymoron—after all, if a caveman didn’t have a wheel, he certainly wasn’t thinking about salmon-sperm facials—the idea behind the trend is eternal.