A prize in the box was once one of the best parts of buying cereal, but a culmination of factors in the mid-2000s proved toys ...

Okay, 'fess up. Were you the kid who patiently poured cereal into a bowl every morning, hoping that today would be the day the toy promised on the front of the box would finally flow out on top of a ...

If you buy a box Kellogg's Special K Fruit & Yogurt cereal, you can enjoy a bowlful of berry-related loopholes. (Jerome Adamstein / Los Angeles Times) I listened over the phone as Tom Budlong dumped a ...

There was just nothing like digging through a cereal box to get the toy inside. While that's mostly a thing of the past, these are some of the most valuable cereal box prizes of all time.

In the ’60s, families would find tiny little whistles in their boxes of Cap’n Crunch. If you or someone in your family is holding onto one of those whistles, you could come into some money. The Cap’n ...