While watching the short video, customers will see a code they can text to 888222 to claim a free regularly priced entrée.

If you’re one of the first 100,000 fans to text the code after watching an Instagram reel, you’ll earn a free entree.

Chipotle is planning to give away $1 million of free food during the Super Bowl on Sunday, Feb. 8. Rather than airing a ...

Chipotle is also launching three Game Day Nacho Hacks, available exclusively through the chain’s app and Chipotle.com from Thursday through Sunday.

Chipotle wants customers to score during the Big Game. The chain restaurant is giving away $1 million of free food during the ...

Chipotle Mexican Grill Inc. CMG CEO Scott Boatwright was caught on a recording stating the company plans to continue raising prices, citing demographic insights. “We learned that 60% of our core users ...

Scott Boatwright mentioned on Chipotle's fourth-quarter earnings call that 60% of the restaurant chain's customers have household incomes over $100,000 a year.

Chipotle stock has fallen about 33% over the last year, dragging the company's market value down to about $51 billion.

Super Bowl LX features the Seattle Seahawks and New England Patriots battling it out at Levi's Stadium in Santa Clara, Calif.

The chain will increase the cadence of LTOs, boost menu innovation, relaunch its rewards program and accelerate unit growth.

2025 was a challenging year for the restaurant industry, but Chipotle executed well under the stress test.

"We're seizing one moment to reward fans with what they really want: real food," Chipotle said.