To the ever louder cries that films are getting too long, I’m here to add a further howl: so is the wait for them to hurry up and start. Adverts have never been lengthier, more numerous, or less worth ...

Executives in the theatrical sector say the slowdown in ad growth over the past two years has been closely linked to inconsistent film releases and box office numbers ...

Deep dive into the Cinépolis India cinema lobby DOOH strategy and how programmable screens are bringing digital precision to a high-attention environment.

Amid the current challenging economic climate, brands must navigate rising costs while consumers seek to manage their spending. Only one in three consumers feel they have discretionary income after ...

The Cinema Advertising Council, the trade association of cinema advertising companies that represent 82% of U.S. movie screens, unveiled the results of a research study conducted on behalf of its ...