Several tech companies have AI elements or spots entirely made by artificial intelligence in the 2026 Super Bowl. It's a bellwether for the future of advertising.

From the first AI-generated Big Game ad courtesy of Svedka to Anthropic's beef with OpenAI, here are the biggest ads from Super Bowl LX.

The game between the Seattle Seahawks and the New England Patriots was real last night. Almost everything in between was artificial.

Get ready for the AI Slop-er Bowl! After nearly 13 years, the Svedka Fembot — a busty breast-plated robobabe who’s a favorite among nostaglic and, uhh … thirsty fans — has returned to the Super Bowl in the first almost-fully AI-generated ad to be featured during the annual sporting showdown.

As artificial intelligence commercials are expected to hit Super Bowl LX, Chipotle is skipping a traditional ad by giving away up to $1 million in real food.Chipotle will release a one-time Instagram