Imagine having to figure out which features or qualities your customers appreciate best about your product, and how much value they place on it. This is the essence of conjoint analysis, a technique ...

When Dow Jones decided to revamp the Wall Street Journal in the mid-2000s, the newspaper had just endured five years of flat circulation and advertising revenue, and the whole industry was ailing.

Answer: The heart of your question really has to do with understanding how customers make tradeoffs. Understanding tradeoffs is one of the most important aspects of consumer behavior when it comes to ...

The prediction of first choice preferences by the full-profile method of conjoint analysis can be improved significantly by imposing constraints on parameters based on a priori knowledge of the ...

A tailored Conjoint Analysis solution from restaurant data leader Revenue Management Solutions is now available worldwide to restaurant operators developing new markets, menus and products in an ...

Conjoint Analysis has been tested by scientists, and is in principle suitable to find out how important different treatment goals are for patients, they conclude. Following the Analytic Hierarchy ...