Less than a week after unveiling a controversial new logo that prompted the company's stock value to take a dive and even President Trump to weigh in, Cracker Barrel announced Tuesday that it will ...

(NEXSTAR) – Cracker Barrel, after reversing course on a recent “brand refresh” which resulted in widespread backlash, has announced that the company is parting ways with a consulting firm suggested to ...

President Donald Trump believes the Cracker Barrel restaurant chain should bring back their old logo. "Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ...

Cracker Barrel on Tuesday abruptly suspended its restaurant remodels and promised to keep its cherished “old country store” vibe following a furious backlash that forced the chain to walk back plans ...

(NewsNation) — Cracker Barrel is cutting ties with the consulting firm behind its short-lived logo change that drew backlash. The restaurant chain said Thursday it is “ending its engagement” with ...

Cracker Barrel co-founder Tommy Lowe is speaking out against the company’s current leadership, accusing its CEO of being out of touch with the Southern-country themed chain’s loyal customer base. In ...

Editor’s note: This story has been updated to correct the name of the Cracker Barrel founder and attribution of a post on X. TENNESSEE (WHNT) — Cracker Barrel is making a “promise” to customers after ...

It’s been a nightmare few weeks for Cracker Barrel, taking a drubbing from random social media accounts all the way up to the White House over a fairly typical logo rebrand. But despite the fallout, ...

Cracker Barrel Old Country Store is cooking up a new playbook to lure customers back to its restaurants this fall after a tumultuous summer. Months after the Southern dining chain faced fierce ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's "All the More" rebrand sparked customer ...

Brand updates for legacy retailers and restaurants have repeatedly generated outsized online attention because they touch on notions of heritage, identity and consumer loyalty. The reaction to Cracker ...