As the founder of a growth marketing agency, I’m expected to do one thing really well: grow (it is, after all, in the job description). But in 2023, I was facing a challenge: Our agency didn’t have ...

Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission driven startup companies. For businesses and brands, content creation has always been pivotal due to ...

Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create ...

For brands, finding success on YouTube means thinking less like TV commercial-makers and more like independent viral video-makers. That strategy is part of the ...

Learn how to easily create and setup a new or second YouTube Brand Channel Account in this no-nonsense tutorial (NEW 2020 method!). You can choose if you want to make a personal or open a brand ...

Video integrates seamlessly with smartphones and other small mobile devices, providing a full range of benefits such as increased recall and buying intent. Because it’s more engaging than white papers ...

Adobe Inc. is moving artificial intelligence into a slightly new direction, giving businesses the chance to create custom generative AI models rather than fine-tune existing ones. The company is ...

Establishing a recognizable podcast brand is essential for long-term success. With thousands of podcasts competing for attention, standing out requires more than just great audio content. Podcasters ...

For beauty gurus, fitness aficionados, and fashion enthusiasts, Instagram isn’t just an app—the social media (and financially!) savvy can also use it to launch lucrative careers. Want to get in on the ...

To create buzz for the launch of the app-based quiz 'Tassimo Quiz', Havas Media assigned TF1 to produce branded short clips, which take place in the universe of the comedy series "Nos Chers Voisins".

Virtue Asia has partnered with Goldfinch International to establish V47 Entertainment, a new studio that will create branded entertainment content for distribution across Asia, the Middle East and ...

United Talent Agency (UTA) has signed content creator Banijay Entertainment. The agency will serve as marketing consultant and talent representative for Banijay Branded Entertainment (BBE), the ...