The simplest way to succeed in any business is to know your customers, their needs, and how best to meet them. Connecting and engaging with your customers is easier when you know their interests.

The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies. The use of customer personas in marketing is a critical ...

As personas, they are fictional characters birthed by research to represent a composite of the company’s target audience. And for these two, their needs, experiences, goals and behaviors are wildly ...

Here is a list of the best free User Persona Tools and Templates to create customer, buyer, or user personas. A user persona is basically a UX design that defines your target customers. It consists of ...

Personalisation is no longer an option, but vital if your brand is going to succeed in this new era of marketing.Creating customer personas is the perfect way to ensure your marketing is personalised.

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...

All good marketers center their marketing and communications efforts around their target customers. But how do they identify critical customer personas and develop targeted plans? Let’s explore the ...

When I talk about a product-centric approach, I mean when companies develop products and services with the idea that a good hunter is more likely than average to get a lucky hit. They also believe ...

Co-Founder and President of OptinMonster. Expert software architect with a deep knowledge of building products for the mass market. Do you want to secure more leads and sales for your tech business?

Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...