MediaPost

Crest Whitening Emulsions Spurs Category Growth, NAD Spurs Marketing Changes

Procter & Gamble’s nine-month-old Crest Whitening Emulsions has achieved 13% value share and is driving more than of half of U.S. growth in the teeth whitening category, Jon R. Moeller, P&G’s vice ...
Nasdaq

Crest Disrupts Teeth Whitening Category With the Launch of New Crest Whitening Emulsions, its Biggest Innovation Since 3DWhitestrips

Crest Whitening Emulsions can be applied in seconds to deliver 100% whiter teeth CINCINNATI--(BUSINESS WIRE)-- Crest, the brand that invented the at-home teeth whitening category with Crest ...
Business Wire

Crest Whitening Emulsions, The Most Awarded Teeth Whitener of 2021, Now Available with New Overnight Freshness

New formula applied as part of a nightly routine works while sleeping for whiter teeth and fresher breath, taking consumers from confident, to OVERLY confident ahead of their next date ...
Business Wire

Crest Whitening Emulsions, the Brand’s Biggest Teeth Whitening Innovation in 20 Years, Now Available in Retailers Nationwide with New LED Accelerator Light Kit

CINCINNATI--(BUSINESS WIRE)--Crest, a long-established leader in the at-home teeth whitening category, today announced that its first-ever leave-on teeth whitening treatment, Crest Whitening Emulsions ...