In the mortgage industry, it’s no secret that aligning your company with other complementary businesses and forming strategic partnerships can provide tremendous benefits. However, what you can get ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

The famous red-and-white logo of the American Red Cross will soon adorn the labels of Clorox products as part of a marketing relationship that is expected to net the charity as much as $1-million. But ...

As video consumption continues to proliferate across social and streaming platforms, Smartly's findings underscore the growing connection between creative intelligence and video performance, laying ...

Social media is now a mature practice integral to the success of virtually every B2B organization. But, although other key marketing communication disciplines have clear "owners"—advertising is ...

Account-based marketing was never just about marketing. Practitioners and advocates know its success depends on sales team involvement. Account-based marketing (ABM) was never just about marketing.

In a late-February filing, Verizon requested Federal Communications Commission approval of a $4 billion purchase of cable company wireless-spectrum licenses. In a separate FCC filing, Verizon ...

Nearly half of all Americans attend church at least once a week. That’s a lot of potential theatergoers and TV viewers as far as Hollywood is concerned. So, it’s no surprise studios are increasingly ...