Recently, lingerie company True&Co. announced the advent of the "Try-On" truck, a mobile shop offering free fittings and the opportunity to try on bras in a nontraditional environment, aka somewhere ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Since the 90s Victoria’s Secret has been the bra world’s DD ...

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Let's face it, bra shopping isn't the most pleasant experience. In fact, I'm pretty sure most women dread it. Bras are often expensive and uncomfortable, and the process of trying them on in the store ...

Women sizes 32A to 42D try on the same bra from Rihanna's Savage x Fenty line. They discuss their experiences shopping for and wearing bras. I've heard nothing but great things about Fenty and been ...

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