A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...

Enterprise AI is moving from answering questions to taking action. The first wave of business AI helped users summarise ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

You can’t rely on third parties anymore. Time to fall in love with zero- and first-party data again. Personalization and data. Businesses need a strong customer data strategy to deliver the ...

Data modeling best practices help define a formal process that gives structure and direction to an organization’s data. Read more about data modeling now. Data modeling, at its core, is the process of ...

Most projects benefit from having a data model. This article gives an overview of the most common types. At its heart, data modeling is about understanding how data flows through a system. Just as a ...