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Truckers convinced that there are few things more powerful in marketing than a positive, video testimonial from a driver or customer are in luck. Scores of service providers have cropped up that ...

92% of consumers read online reviews and testimonials when considering a purchase. 88% of consumers trust online reviews as much as personal recommendations. 72% of them say positive reviews and ...

Testimonial videos help businesses close sales. This is a fact that nobody can deny. But do you know why that is? It’s because testimonial videos build brand trust. Trust is the deciding factor for ...

Crafting a Customer Testimonial Strategy The goal of customer testimonials is to help convince prospective customers to take a leap of faith, if you will, and decide to do business with you, even ...

Customer testimonials have long been considered some of the most useful raw marketing materials around. And with the overwhelming number of channels used to reach consumers today, the candid words of ...

I recently asked a marketing director about customer testimonials on his company website. He openly said, "The testimonials aren't real, I made them up. Everybody else does it, so why can't we?" My ...