“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

Many of the largest databases lurk in the back hallways of science and government research--all that data from particle physics experiments, astronomical observations, and weather simulations.

The role of the data analyst has evolved. At one point the data analyst’s job was pretty straightforward: Give the business data. From there, data analysts were told to present the findings in a ...

Anyone who serves customers recognizes that a key to getting closer to them is to improve the customer experience you offer them. And that doing so requires a true understanding of what customers want ...