After launching its Desert diamonds last year at the Couture show in Las Vegas, A Diamond Is Forever returns with its celebration of natural diamonds. Mason & Books 18-karat yellow gold Lasso ring.

NEW YORK, April 13, 2026 /PRNewswire/ -- From record-breaking jewellery reveals to unforgettable red-carpet debuts, celebrity diamond moments have captured global attention, sparked conversation and ...

Nationwide media tour conducted by A Diamond Is Forever, in conjunction with D S Simon Media, Showcasing the Rise of Desert Diamonds with Sally Morrison and Emmy Kondo Formed over millions of years ...

NEW YORK, April 8, 2026 /PRNewswire/ -- A new study from A Diamond Is Forever names "Diamonds" by Rihanna as the most culturally influential diamond-themed song, underscoring the enduring role of ...

PRIME TIME: Forevermark is bringing back De Beers’ infamous slogan “A Diamond Is Forever” for its U.S. holiday advertising campaign. Called “It’s A Long Journey to Become the One,” the television ad — ...

“A diamond is forever,” went the famous De Beers ad copy in 1947, now a cliché. But it’s not true, of course. Basic grade-school intuition tells us that diamonds must not be forever on some time scale ...