One of the strangest and most-remembered incidents in baseball came in spring training in March 2001, when a fastball from then-Arizona Diamondbacks pitcher Randy Johnson hit and killed a mourning ...

In the war over whose advertising might be less misleading, Comcast Corp. is beating DirecTV Group. The two have been engaged in a court battle where they have charged each other with false ...

In August, DirecTV began to roll out an advertising campaign featuring Travis Kelce of the Kansas City Chiefs. In the ads, Kelce is DirecTV’s “Overly Direct spokesperson” and the first ad talked about ...

— -- Advertisers are fixated this week on the Super Bowl. But marketers at DirecTV are looking past the Big Game and are focused instead on making a splash in Sports Illustrated's annual swimsuit ...

Time Warner Cable said Thursday that DirecTV has agreed not to run ads saying that the MSO's customers in New York won't be able to watch the New York Giants-Washington Redskins game Dec. 30. By Paul ...

Charter Communications scored an early victory Wednesday when a federal judge halted, temporarily, elements of a DirecTV ad campaign capitalizing on the cable company’s bankruptcy. Charter filed a ...

DirecTV is continuing to add services to its recently launched Genre Packs. Those additions include the launch of the popular streaming service Max Basic with Ads on its recently created ...

NEW YORK—DirecTV Advertising is bringing programmatic ad sales capabilities to its linear satellite inventory in a move that it said will provide advertisers to increased inventory, scale and untapped ...

A judge on Monday blocked DirecTV from airing advertisements in which Jessica Simpson and William Shatner say its high-definition television service provides better pictures than Time Warner Cable’s ...

The satcasters have combined sales efforts for addressable advertising allowing statewide political campaigns to target TV ads at the household level. The mutual technology delivers a customized ...

DIRECTV is now offering its streaming television app on smart TVs made by LG and powered by the WebOS operating system.