NEW YORK—DirecTV Advertising has announced that it will be working with 605 to provide its customers with better data, measurement and attribution solutions. By tapping into 605’s sophisticated ...

In August, DirecTV began to roll out an advertising campaign featuring Travis Kelce of the Kansas City Chiefs. In the ads, Kelce is DirecTV’s “Overly Direct spokesperson” and the first ad talked about ...

Charter Communications scored an early victory Wednesday when a federal judge halted, temporarily, elements of a DirecTV ad campaign capitalizing on the cable company’s bankruptcy. Charter filed a ...

NEW YORK—DirecTV Advertising has unveiled a new slate of product enhancements to its portfolio of advanced advertising solutions, that include investments in data collaboration, guaranteed incremental ...

DirecTV's dispute with conservative network Newsmax — which turned bitter when the small channel enlisted support from Republican politicians — is ending with Newsmax returning to programming lineups ...

One of the strangest and most-remembered incidents in baseball came in spring training in March 2001, when a fastball from then-Arizona Diamondbacks pitcher Randy Johnson hit and killed a mourning ...

DirecTV is launching a package aimed at viewers who watch mostly sports. The MySports skinny bundle announced Tuesday will feature 40 sports and broadcast channels. It will launch in 24 markets with ...

DirecTV is shifting into the FAST lane with a free, ad-supported TV streaming service — stocked with content that is… different from the premium video packages it offers. The satellite TV and ...

In the span of days, Newsmax has successfully turned a standard fee dispute with a pay-TV provider into a political football, convincing Congress to threaten DirecTV with hearings for dropping the pro ...

DirecTV has stitched together a skinny bundle of sports channels, targeted at people who want to watch live sports without paying for a broad TV package. Launching Tuesday, DirecTV MySports initially ...

The channels will give viewers access to Peacock-exclusive sports in their DIRECTV electronic guide. DIRECTV offers ...