A 30-year veteran of the direct mail and digital industries, Lori joined NaviStone in 2016 as the Chief Revenue Officer. Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would ...

What do you mean the post office won’t let me mail it this way? Almost every day we get this question from a client. Since the post office has made mailing very complicated, there are many times that ...

Contrary to popular opinion, direct mail is far from dead for annuity sales. In fact, direct mail can yield greater than a 10 percent response. Not only that, but it can be done using the cheapest ...

Direct mail advertising may consist of a postcard, brochure or sales letter that goes in the regular mail to a list of customers you have in your database. Measuring the return on investment (ROI) for ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...

PostcardMania, a $100+ million marketing technology firm with more than 128,000 clients, announced today that it is seeking beta testers for the upcoming launch of its new automated direct mail ...

Opinions expressed by Entrepreneur contributors are their own. All marketers worth their salt have probably used direct mail at some point during their career. It’s a marketing mainstay, not purely by ...