In a position statement published earlier this year, the American College of Clinical Pharmacy called for the total ...

Reg Wydeven is a partner with the Appleton-based law firm of McCarty Law LLP. He writes a weekly column for The Post-Crescent ...

It's rare to make it through an episode of your favorite show without seeing a commercial for a prescription drug that includes a lengthy list of side effects and a prompt to speak with a doctor. And ...

The FDA has proposed a new rule that would seek to eliminate the adequate provision guidance in pharma DTC ads.

Direct-to-consumer advertising (DTCA) of prescription medicines is a marketing practice by which pharmaceutical manufacturers communicate drug information directly to patients rather than through ...

While most of us are not salesmen by profession, most of us are selling in some way. When I was in private practice, we were extremely attentive to our patients and to our referring physicians. Of ...

U.S. Food and Drug Administration "enforcement in the social media space has historically been somewhat limited, but recent activity suggests that the FDA is taking a closer look at how pharmaceutical ...

It’s a familiar experience for many Americans: You’re watching your favorite show and suddenly you’re ambushed by an ad for a drug whose name sounds like a Wi ...

We surveyed a national sample of 643 physicians on events associated with visits during which patients discussed an advertised drug. Physicians perceived improved communication and education but also ...

January 17, 2007 (Minneapolis, MN) – One of the "big-three" US implantable cardioverter-defibrillator (ICD) manufacturers has launched a direct-to-consumer advertising and public-relations offensive ...