Disney Advertising has expanded its deal with demand-side platform The Trade Desk, matching Disney’s audience graph with the Trade Desk's identity graph Unified ID 2.0 for activation of media buys.
Disney Advertising Sales today announced it has tapped Horizon Media to help expand the measurement capabilities of its data clean room. The company also said that it plans to invest more deeply in ...
On Monday, Disney announced the expansion of its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US, said Dana McGraw, SVP of data and ...
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