In the end, for me what cognitive dissonance theory most usefully teaches us is that there are defaults at play into which we may have little insight and yet which may shape a lot about what we do and ...

"27.75 calories too many, but I’m meant to be gaining weight. I shall look better when I do." (Diary entry, in recovery, 2008) In the first two posts in this series, I sketched out the basics of ...

Cognitive dissonance refers to the psychological discomfort that arises when an individual holds two or more conflicting cognitions—attitudes, beliefs or behaviours—simultaneously. This tension drives ...

Standardizing measurement of tobacco use in cancer clinical trials. This is an ASCO Meeting Abstract from the 2015 ASCO Annual Meeting I. This abstract does not include a full text component.

Cognitive dissonance arises when individuals hold conflicting beliefs or when behaviour runs counter to personal values, generating psychological discomfort that motivates efforts to restore ...