"It's touted as an effort to capture canines' attention," said Adweek of the Nestlé Purina spot , adding, "Given the discretionary income of the average Shiatsu, it hardly seems worth the effort." ...

Commercials have become so effective at focusing on what us human people want that we can’t stop watching them. Oh scantily clad women. Oh short attention spans. Dogs can join in the braindead fun now ...

Casting a warm, upbeat branded video campaign for a premium fresh dog food company known for its clean ingredients and visible health benefits. Note: The shoot will blend authentic, lifestyle-driven ...