Douglas McGregor, management professor at MIT, identified the general approaches of threat and support as a basis for employee motivation in his landmark book, "The Human Side of Enterprise," in 1960 ...

The Theory X and Theory Y management styles were introduced by Douglas McGregor in his 1960 book, "The Human Side of Enterprise." He identified two distinct approaches to management and labeled them ...

In 1960, social psychologist and Professor of Management, Douglas McGregor, identified two very different styles of management that he termed Theory X and Theory Y. Theory X managers are authoritarian ...