For the third-straight year, beauty brand Dove has a Super Bowl commercial focused on improving body confidence among girls ...

Dove’s recent commercial has a lot of people talking about race and what is considered racist and the central theme of what is right and wrong for advertisement. A short clip of the commercial was ...

What does it take to get a more diverse group of faces in advertising? Dove is aiming to find out with a new campaign that offers up its own models to appear in other brands’ commercials for free, in ...

With the collegians of Magna having lost two episodes of “The Apprentice” in a row, the high school grads of NetWorth felt plenty confident going into episode four. But last week’s task was so ...

Potentially, as a way to capitalize on the Taylor Swift factor, which will (and already has) weighed heavily on Super Bowl 58 viewership, Dove is using its Big Game spot to send a message to girls in ...

Pharma company commercials with text showing potential side effects superimposed over emotionally warm and fuzzy images are a good example of this. Because of the stickiness of visual images, I ...

With Super Bowl 59 in the books, other than the touchdowns and field action, we wait for the unforgettable one-of-a-kind creativity of the commercials that aired during the game. Here at TPS, we’re ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 5 hours 20 min ago 6 hours 42 min ago 6 hours 44 min ago By Ad Age Studio 30 - 7 hours 28 min ago 8 hours 30 min ago By Ad Age ...

Nielson reported that Super Bowl LVIII had 120.3 million viewers, putting it second on the list of most-viewed American television events behind the 1969 Apollo 11 moon landing. Emotions ran high with ...