The maker of Energizer batteries sued the maker of Duracell batteries on Monday, accusing Duracell of duping consumers by implying that its new "Optimum" AA and AAA batteries are more powerful and ...

Testing by MyBroadband revealed that Duracell Optimum batteries offer better performance than other alkaline batteries, but it is not significant enough to influence purchasing decisions. In July, ...

Duracell filed a complaint in federal court in Manhattan last week over Energizer’s claim in an ad that its Max batteries last longer than Duracell Power Boost batteries. Energizer and Duracell ...

NEW YORK (Reuters) - The maker of Energizer batteries sued the maker of Duracell batteries on Monday, accusing Duracell of duping consumers by implying that its new "Optimum" AA and AAA batteries are ...

NEW YORK (Reuters) -Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer. In a complaint filed ...

In a battle of the batteries, Duracell has sued Energizer, accusing its rival of crossing the positive line and misleading consumers in a nationwide TV and online ad campaign about whose batteries ...