Testing by MyBroadband revealed that Duracell Optimum batteries offer better performance than other alkaline batteries, but it is not significant enough to influence purchasing decisions. In July, ...

NEW YORK, Sept 30 (Reuters) - The maker of Energizer batteries sued the maker of Duracell batteries on Monday, accusing Duracell of duping consumers by implying that its new "Optimum" AA and AAA ...

NEW YORK (Reuters) - The makers of Energizer and Duracell batteries have ended two lawsuits accusing each other of advertising false claims to consumers about battery life. According to filings on ...

With the next generation of consoles dropping during the 2020 holiday season, Duracell saw an opportunity to educate gamers on the benefits of upgrading to their most premium product. So we’ve ...

NEW YORK (Reuters) -Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer. In a complaint filed ...

NEW YORK (Reuters) - The maker of Energizer batteries sued the maker of Duracell batteries on Monday, accusing Duracell of duping consumers by implying that its new "Optimum" AA and AAA batteries are ...