NEW YORK, Sept 30 (Reuters) - The maker of Energizer batteries sued the maker of Duracell batteries on Monday, accusing Duracell of duping consumers by implying that its new "Optimum" AA and AAA ...

Testing by MyBroadband revealed that Duracell Optimum batteries offer better performance than other alkaline batteries, but it is not significant enough to influence purchasing decisions. In July, ...

Battery giant Duracell hoped for a Super Bowl shock Sunday when it tied its well-known power units to Tom Brady, the famous quarterback who is capping off a first season as an NFL announcer for Fox. A ...

With the next generation of consoles dropping during the 2020 holiday season, Duracell saw an opportunity to educate gamers on the benefits of upgrading to their most premium product. So we’ve ...

Duracell, a battery brand, reinvigorated its brand asset, the Duracell Bunny, with the launch of its new line of batteries, Optimum, in the Netherlands to regain top-of-mind awareness and brand equity ...