Dynamic pricing often gets blamed for inconsistent price changes. Customers see mismatched numbers and assume the pricing ...

A bill that would prevent grocery stores from changing prices from one shopper to the next through “dynamic pricing" may backfire by prohibiting stores from issuing targeted discounts and promotions, ...

Dynamic pricing is legal — but that doesn’t mean it’s fair. Companies now adjust prices instantly based on demand, location, timing, and even how desperate you seem to buy. This video explains how ...

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

Jeff Merkley, a Democrat from Oregon, introduced legislation Thursday that would ban so-called surveillance and surge pricing in grocery stores. Officially known as the Stop Price Gouging in Grocery ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

Although the restaurant industry has been experimenting with dynamic pricing for years, public discourse around the topic grew last month with the news that Wendy’s would be testing dynamic pricing in ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...

From big-box and grocery stores to airlines, “dynamic pricing” — where prices fluctuate in real-time based on supply and demand — is poised to become a larger part of the American shopping experience.

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JetBlue added peak pricing to checked luggage, so comparing flight prices with fees just got more difficult. Many or all of the products on this page are from partners who compensate us when you click ...