The Direct Marketing Association on Feb. 25 adopted guidelines for appending e-mail addresses to consumer records. For members, the guidelines must be adhered to as a condition of membership, as ...

E-mail appending — adding e-mail addresses you’ve rented to the postal addresses on your house file — is a tricky proposition. Marketers walk a fine line between engaging their catalog and retail ...

Last Thursday, I joined a friend for a pick-up basketball game, played (poorly) for 30 minutes, made a move on the baseline and ripped my Achilles tendon in half ...

E-MAIL APPENDING, in which a data provider supplies you with the e-mail addresses of customers for whom you already have postal addresses and other information, can obviously boost the size of your ...

The Association for Interactive Marketing is releasing its best practices for e-mail append on Tuesday at the net.marketing conference in New York. A copy of the latest version of the document, which ...