Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...

Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. As frustrating as it is to hear “It depends” when you need an answer, it’s far ...

Email marketing company BlueHornet Tuesday announced its acquisition by Marlin Equity Partners, a global investment firm. The San Diego-based company states the investment will help accelerate its ...

Forbes contributors publish independent expert analyses and insights. Geri Stengel writes about the success factors of women entrepreneurs. Martha Bitar, CEO and cofounder, and Rebecca Shostak, CBO ...

— Getty Images/izusek For small businesses, running an email marketing campaign is one of the most cost-effective and impactful ways to promote offerings, share business updates, and strengthen ...

Opinions expressed by Entrepreneur contributors are their own. As the CEO of Builderall, an all-in-one digital marketing platform that has supported over 2,000,000 small businesses, I often get asked ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Email marketing is a highly effective marketing channel with an impressive return on investment (up to $40 for every dollar spent, on average). However, small business owners must comply with email ...