The lifeblood of any catalog company is achieving the proper balance on the old triad of direct marketing: prospecting, retention and reactivation. In this space, we’ll discuss the important skill ...

Simple steps — such as cutting the lag time between when people sign up to receive online newsletters and when they start getting useful updates — can produce fund-raising benefits, according to a ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Kimberly Lauth, a consultant who specializes in nonprofit endowments, offers three tips to fund raisers who want to convert annual donors into those who make endowment gifts, according to Prospecting, ...

For financial advisors, prospecting is essential to attracting new clients and scaling a practice. Finding and developing leads that may turn into prospects can be time-consuming, however. And if you ...