As a ghostwriter for CEOs and C-suite executives across industries, I spend my days inside the minds of leaders running organizations worth millions, even billions of dollars. I hear what they say ...

Retaining top talent and fostering long-term loyalty among employees is no longer just about offering a competitive salary. It’s about recognizing the individual contributions of your team members, ...

Loyalty isn’t built in dashboards or rewards programs. It’s formed in brief, human moments that make customers feel seen. In customer experience and marketing circles, loyalty is a constant topic of ...

A recent Careerminds survey reveals that 76% of long-term employees mistakenly believe their jobs are secure due to loyalty, a "loyalty tax" that leaves them unprepared for layoffs. This false ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Last month, I made my big case for bringing loyalty back to corporate America. I argued that when ...

Brex reports that choosing between miles and cash back for business credit cards depends on company spending, employee ...

Budgets are tighter, discount fatigue is real and engagement alone no longer passes as proof that a program is working. CMOs are being asked a simpler, tougher question: What is loyalty actually ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Not too long ago, customers remained loyal to businesses because alternatives were limited.