As brands increasingly rely on generative AI to crank out low-cost marketing visuals, Apple recently went in the opposite direction. Featured Video The tech giant revealed that its new Apple TV intro ...

Apple dropped the "plus" from its streaming service's name in October, because the company typically uses the plus sign for free services with paid versions, such as iCloud+. Now, the company has ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using digital techniques, the new sequence was made by shooting large glass ...

“This is just the beginning,” says Apple about what appears to be its new Apple TV intro. Presumably, this will be what plays in the beginning of Apple TV movies and TV shows going forward. Apple ...

Apple's latest streaming service intro wasn't crafted on a computer—it was filmed in a studio using actual glass and practical lighting effects. The rebrand comes a month after Apple dropped "Plus" ...