Earth Day is coming up on April 22, which means that a lot of consumers are going to be reminded to think green, and to buy green. What if your company is looking to access this vast market of ...

Much is made of the need for accurate reporting in accordance with recognized standards. But this month, I’m returning to a topic I briefly touched on in July 2023, when I discussed the potential for ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

As consumers become more environmentally conscious, the demand for sustainable business practices continues to grow. This trend has led to the rise of sustainable digital marketing, where businesses ...

Every organization, large or small, operates within an environment. There are all kinds of forces swirling around that can create a positive or negative influence. These forces are constantly changing ...

Environmentally-responsible or “green” marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. Green ...

The nation’s largest pork producer, Smithfield Foods, Inc., had a complaint filed against it Thursday morning that alleges instances of false and misleading advertising related to the company’s ...

As part of the ”green revolution” in advertising, Zipatone Inc. of Hillside once claimed an artist`s cement it sold in spray cans would not only save time but the environment as well. ”Zipatone`s time ...

The marketing environment is everything your company must take into consideration when developing and presenting a new product. The elements of a marketing environment include, but are not limited to, ...

California Attorney General Rob Bonta is pushing for a change in Federal Trade Commission regulations that would require all U.S. companies to abide by California standards that govern when a company ...

As Christmas approaches, many children experience the “gimme-gimmes” and write a list of toys that they hope Santa will bring. This is to be expected. Toys give children a chance to learn and be ...