Earth Day is coming up on April 22, which means that a lot of consumers are going to be reminded to think green, and to buy green. What if your company is looking to access this vast market of ...

Much is made of the need for accurate reporting in accordance with recognized standards. But this month, I’m returning to a topic I briefly touched on in July 2023, when I discussed the potential for ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

As consumers become more environmentally conscious, the demand for sustainable business practices continues to grow. This trend has led to the rise of sustainable digital marketing, where businesses ...

Every organization, large or small, operates within an environment. There are all kinds of forces swirling around that can create a positive or negative influence. These forces are constantly changing ...

In the face of rising concerns surrounding accountability and sustainability, tough calls in the short term can potentially deliver long-term benefits to businesses and society as a whole. Now more ...

The nation’s largest pork producer, Smithfield Foods, Inc., had a complaint filed against it Thursday morning that alleges instances of false and misleading advertising related to the company’s ...

The marketing environment is everything your company must take into consideration when developing and presenting a new product. The elements of a marketing environment include, but are not limited to, ...

Gagan Levy is the Founder & CEO of GURU, the leading integrated agency for conscious consumer marketing. He has worked with some of the world’s most impactful purpose-driven movements, brands, and ...

California Attorney General Rob Bonta is pushing for a change in Federal Trade Commission regulations that would require all U.S. companies to abide by California standards that govern when a company ...

As Christmas approaches, many children experience the “gimme-gimmes” and write a list of toys that they hope Santa will bring. This is to be expected. Toys give children a chance to learn and be ...