Many marketers think they’ve got ad fraud solved, not only because the Association of National Advertisers keeps telling them ad fraud is low (e.g. TAG press releases repeatedly claim IVT (invalid ...

What unit of measurement should be used for specific reports? Whether printing out a check register or calculating square footage, using the correct team is essential. A size mistake can lead to ...

This is the second in a series of articles about impact measurement for social entrepreneurs. Social entrepreneurs who are serious about having impact or about attracting capital from sophisticated ...