Wm. Wrigley Jr. Co. is about to pop something extra into the bubble gum market. The Chicago-based firm, king of the $1.7 billion-a-year gum business, on Tuesday confirmed it will begin selling at ...

CHICAGO — Extra has boosted its lineup of Dessert Delights chewing gum with a new addition that was selected by Facebook fans. Extra said its root beer float gum garnered 1.3 million votes from ...

There's nothing quite like popping some gum to freshen up your breath, revitalize your senses, and inject a little bit of flavor into your day. This new Extra Refreshers gum aims to do just that with ...

A funny yet poignant ad for Extra gum is tapping into a lot of people’s dreams about post-pandemic life. The new commercial, called “For When It’s Time,” takes place “sometime in the not so distant ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. This article is more than 10 years old. Ever shed a tear over a gum ...

An epic new commercial for Wrigley’s Extra brand gum that celebrates the end of the COVID-19 pandemic in 2021 is giving cooped up viewers all the feels — in a way that only a gum advertisement could.