Whether you love or loathe Santa’s little helpers, elves are an iconic harbinger of the Christmas season. Especially when they're right in your face. On Nov. 28, U.K. based makeup artist ...

Looking for the best products possible to create a viable base for your makeup look? You don't have to spend an arm and a leg to do so. Thanks to Elf Cosmetics, you can get an entire collection of ...

Makeup that smells like your favorite Dunkin' coffee and donut combo? Really. It's a thing.TikTok fav beauty brand e.l.f Cosmetics is launching a limited-edition makeup collection inspired by Dunkin's ...