It’s taken 65 years, but guitar-loving kids are finally being allowed into the candy store. In a move designed to amplify the emotional connection between music fans and iconic instruments created at ...
In the Fender guitar factory in Corona, California, beneath the gaze of the game-changing riff-masters (Jimi Hendrix, Phil Lynott, Jeff Beck) whose action-shot portraiture hangs high on the walls, the ...
Join us on a trip through Fender's factory, Custom Shop, Master Builder department and head office, in celebration of a radically innovative instrument that continues to find new ways to move music ...
This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Allie Mac Kay was live from the Fender ...
This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Allie Mac Kay was live from the Fender ...
The idea to take a closer look at these spots came during a recent trip to Fender's current factory located in Corona. There, folks can stop by the visitor center and check out a short film featuring ...
Though it moved a relatively short distance from the quaint shopping district surrounding downtown Fullerton to the bucolic splendor of Corona (cough), Fender has truly come a long way. Birthed in a ...
One of Fender’s biggest launches in recent memory has been the Standard Series – an all-new range of Indonesian-made, ...
Fender has rolled out three new additions to its limited edition 70th Anniversary Stratocaster series, including the futuristic color-changing Ultra Strat HSS, a reissue of its original 1954 build and ...