Fevicol has rolled out a film through which the brand looks to showcase how its Marine brand can withstand water. Conceptualised by Ogilvy, the film shows how roadside hawkers hide their shops as ...

Fevicol, the largest selling brand of adhesives in India, has rolled out a new TV campaign for ‘Fevicol Marine’, a specialized waterproof adhesive that protects furniture from de-bonding even when ...

Mumbai: Fevicol has launched a new television commercial that has been created by Ogilvy & Mather Mumbai. Keeping in line with the Fevicol tone and humour, the TVC reinforces the promise of a strong ...

Marking the occasion of completing 60 years, Fevicol on Monday unveiled a campaign that resonates with the target audience and shows that loyalty for the brand has stuck through generations. Since its ...

Fevicol is the ultimate sticky brand. And building this brand took more than just vanilla advertising and there is much to learn from the Fevicol brand story. Vivek Sharma, ‎Chief Marketing Officer - ...

Fevicol, the adhesive brand which promoted the concept of strong bonds, has launched a heartwarming campaign after touching the 60 years milestone in its quintessential humorous execution. Fevicol, ...

In the normal course, a company that makes adhesives, sealants, construction and other industrial chemicals is likely to be consigned to the pages of commercial handbooks, of interest to carpenters ...

The new TVC for Fevicol takes off on the classic positioning of the brand: that of stickiness. Watch the TVC (story continues below) In the TVC, a newly wed couple are unable to enjoy their private ...

Born in 1959, adhesive brand Fevicol is celebrating its 60 years of operations. Launched with a single product, Fevicol today has over 75 variants such as Marine, HeatX, Hi-per, EzeeSpray, among ...

Fevicol has played with its advertising to convert an adhesive, a product that bore none of the glamour and glitz of consumer goods, into a loved and recalled brand. Time was when industrial glue was ...