Mumbai: Soft drink brand 7UP has launched a quirky campaign to ring in the new year, featuring its much-loved, curly-haired brand mascot Fido Dido in his trademark cheeky avatar. The central concept ...

HYDERABAD: Pepsi is going retro by bringing back the funky character Fido Dido for 7Up. The designated King of Cool Fido will create awareness about the unique quality of 7UP, through television ...

In a bid to compensate for the anticipated slowdown in sales this summer in carbonated soft drinks (CSD), PepsiCo India is gearing up for the peak summer season. The company on Monday kicked off a new ...

7UP has launched a campaign under its #ThinkFresh series. Conceptualised by DDB Mudra, the film features the Fido Dido, the brand mascot, and addresses everyday curveballs in a playful manner. It aims ...

7Up has launched a campaign to highlight how users can get a discount on the Airtel thanks App and a prepaid recharge worth Rs 10 or 20, with the purchase of 7Up PET bottles. Conceptualised by DDB ...

The 3 Idiots star replaces popular animated character in soft drink’s new campaign and the actor is being paid Rs 5 crore a year for this endorsement. Ever since its launch in India in 1992, endearing ...

PepsiCo India’s aerated lemon-flavoured beverage brand 7UP has launched a new television commercial as part of its ‘Think Fresh’ series. The company said its brand campaign features the curly-haired ...

This weekend, popcorn-lugging, TVC-dissecting moviegoers at PVR had a familiar face awaiting them. Besides the regular ads on apparel, jewellery and health, there was a tall, squiggly, laidback ...