Looking to follow up on the staggering success of its Omega MoonSwatch collaboration, Swatch Group has announced its next in-house mashup, the Swatch x Blancpain Scuba Fifty Fathoms, or "Scuba Fifty,” ...

The MoonSwatch was only the beginning. At least, that’s what Swatch Group CEO Nick Hayek Jr. seems to suggest when quoted in a recent Bloomberg article. When conceiving the MoonSwatch, he also ...

Most watch enthusiasts, especially those who like their water sports, are aware of Blancpain’s Fifty Fathoms line, which has been a prominent part of the company’s collection for more than 15 years.

In March 2022, Swatch and Omega collaborated on the release of the “Reach for the Planets” Swatch x Omega Bioceramic MoonSwatch collection. It was an immediate hit – with people lined up for hours in ...

In a video posted to Sheeran’s Instagram on Monday, the “Shape of You” singer can be seen serenading an unsuspecting couple as they prepare to say “I do” in one of the city’s chapels. He plays a live ...

To say that Blancpain has been on a roll with the Fifty Fathoms diver over the past two years would be a massive understatement. In 2023, the brand celebrated 70 years of the original dive watch with ...