In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

AI agents—capable of autonomous decision making and action—are emerging as transformative enterprise tools. While discussions about agentic AI often center on sophisticated algorithms and model ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Marketing has seen significant changes over the last decade. Most recently, the demise of third-party cookies ...

You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. First-party data is data that is collected by a single entity via its ...

In 2020, when Google first announced its plans to eliminate third-party tracking cookies, it sent marketers scrambling for alternative data sources and new marketing strategies. Now, with the recent ...

Soon, first-party data will reign supreme. Learn how you can source first-party data and leverage it in your personalization efforts. 2022 has seen a revival of interest and discussion around ...

Customer expectations are rising as data privacy demands are growing more complex. A first-party data strategy can help you navigate between the two. Customers continue to demand more personalized ...

The speed of medicine has changed. Healthcare professionals are no longer waiting for conferences or clinical guidelines to make key decisions. In fast-paced clinical settings, physicians are actively ...