The latest entry in Flora's “Skip The Cow” campaign, which initially launched in the U.K. last year, has now gone global. Creative agency Pablo kicked off the work across 12 global markets, ...
Hosted on MSN
Gordon Ramsay Urges People To Switch From Regular Butter to This Plant-Based Alternative
It is not easy to put out an idea in the market that challenges the long-held notions and beliefs people might be holding on to in their heads. When Flora Plant Group rolled out tongue-in-cheek ...
Upfield’s Flora brand is expanding its 'Plant B+tter' range with the addition of a smoked garlic-flavoured NPD. The smoked garlic-flavoured plant-based butter is described as a ‘category-first’ for ...
This week's batch of new products includes launches from General Mills, Nestle, Kraft Heinz and a collaboration between Migros and Innovopro. Upfield has launched a plant-based block butter under its ...
The company behind Flora and I Can’t Believe It’s Not Butter has issued a huge dividend to the tune of £90m – the first since it was taken over by private equity giant KKR. The US-headquartered group, ...
A Unilever advert for Flora butter featuring celebrity chef Gary Rhodes has been banned by advertising watchdogs in the UK for being “misleading”. The advert, which claims people prefer Flora Buttery ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback