A former Pittsburgh Steelers Pro Bowler has jokes about coming out of retirement following some big off-season moves.

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor ... Bowl Super Bowl viewers are a unique audience because they’re as primed to watch the ads as they are the game.

For many companies, these commercials are just as anticipated as the game itself. Over time, brands have perfected the art of the Super Bowl ad, incorporating A-list stars, humor and powerful ...

“Going into the game I felt as confident ... building for 12 years and seen a lot of football and actually seen a situation just like this in a Super Bowl. It’s a tough pill to swallow ...