Taking a cue from those little sample scoops at the ice cream shop, or the free samples at the grocery store, many companies are allowing you to try out their product before you commit to buying.

Editor’s note: Jules Maltz is a general partner at IVP and focuses on later-stage venture investments in rapidly-growing Internet and software companies. Follow him on Twitter. Daniel Barney is a ...

IT managers have mixed reactions to freemium services, but the benefits are proven. Many truths, such as "you get what you pay for" are outright wrong. The phrase implies a correlation between the ...

The following excerpt is from Benjamin Gilad and Mark Chussil‘s book The New Employee Manual: A No-Holds-Barred Look at Corporate Life. Buy it now from Amazon | Barnes & Noble | Apple Books | ...

Many vendors are using freemium software to attract and retain users with the hope they can get them to pay for premium versions afterwards. Microsoft has released a new and free Windows 10 app that ...

At the heart of a 'freemium' business model is a notion that makes me viscerally uncomfortable: giving something away for nothing. Services are given away free in the expectation of being able to sell ...

An icon in the shape of a lightning bolt. Impact Link Plenty of startups out there want to do go for a "freemium" business model, but there's a lot of confusion as to what "freemium" actually means.

A report, "Making Freemium Add Up," published Tuesday by Mark Mulligan of Midia Consulting, compares key metrics of Spotify, Deezer, Pandora and Slacker alongside Angry Birds, Hulu, Skype and others… ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. As you navigate the early stages of building your pricing strategies, you might ...

I've never been comfortable with free products for business use, even though it's difficult to avoid using them if you're a small or one-person business (web analytics, for example, has been all but ...