The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

The GEICO lizard was created in a stroke of advertising genius in 1999 by the Martin Agency in Richmond, Virginia. The company was working with GEICO to find a hot new mascot, and the gecko came about ...

It likely did not feel like marketing magic when The Martin Agency combined insurance, a lizard and a British accent in 1999. But alas, magic it became. More than 150 commercials later, the Geico ...

It appears creativity is taking a front seat to company knowledge as more catchy jingles, characters, and bizarre situations are showing up in today's advertisements. As a marketing student and ...

Not even March Madness can escape the world of advertisements. The NCAA Tournament is the perfect time for companies to burn a commercial in your brain. GEICO, the popular insurance company, is ...