A mascot is the only brand asset that seamlessly adapts across every touchpoint while maintaining consistency.
McDonald's new mascot "Happy" earned heaps of social media scorn this week, but where does "Happy" fall in the history of corporate pitch-creatures? From the Geico Gecko to Mr. Clean, we break down ...
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Progressive's Flo, the Geico Gecko, and Research Shows Advertising Campaigns Don't Actually Wear Out
While you may think your message has grown stale, consumers typically don't. The Geico Gecko first appeared in 1999. Progressive's Flo first appeared in 2008. Neither rivals De Beers's "Diamonds are ...
Progressive’s Flo, the Geico Gecko, and Research Shows Advertising Campaigns Don’t Actually Wear Out
The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...
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